CASE STUDYPUBLISHING

Sue Vout: building an author brand

How we raised awareness for a UK romance author’s novels on social media and sent readers to her books on Amazon Kindle.

FacebookAmazon Kindle
‘True love has a habit of coming back’ book post
‘Liz, have you been in love?’ book post
‘Guns and Roses’ book post
CLIENTSue Vout
INDUSTRYPublishing
MARKETUnited Kingdom
SERVICESSocial Media Marketing, Paid Ads, Amazon Ads
CHANNELSFacebook, Amazon Kindle
WEBSITEAmazon Kindle
KEY RESULTS

The numbers

Figures from the campaign reports we shared with the client.

+⁠3,817⁠%Reach growth
+⁠323⁠%Engagement growth
22,000People reached by two campaigns
1,400Page likes in three months
Facebook insights: 18,177 people reached, 326 engagements and 569 page likes in 28 days
Facebook insights: 18,177 people reached, 326 engagements and 569 page likes in 28 days
THE CHALLENGE

Promoting romance, the right way

Sue Vout is a romance and erotic fiction author based in the United Kingdom. To grow, she first needed to be known as a brand, and readers needed a reason to try her books.

The genre made it hard to create promotional content that follows social media ad policies, and we also had to work out how to use Amazon itself as a marketing platform for her books.

Keyword researchThorough research on keywords for the novels and on the interests of likely readers.
Strict ad policiesContent had to promote romance and erotic novels while following platform rules.
Selling on AmazonReaders buy on Amazon, so campaigns had to lead there and be tracked.
HOW WE DID IT

Awareness, inquiries, then Amazon

‘Every great love starts with a story’ book post
01

Engagement campaigns

Two engagement campaigns focused on page likes and brand awareness reached 22,000 people and won 1,400 likes over three months, on a minimal budget. A promotional video added extra pull.

FacebookVideo
‘Guns and Roses’ book post
02

Message campaign, tracked

A book-focused message campaign generated about 77 link clicks. We tracked every click with Pixelfy, so we could see which campaigns produced solid leads.

Paid AdsPixelfy tracking
Sponsored Sue Vout books in Amazon search results
03

Amazon Kindle ads

We ran sponsored ads on Amazon Kindle around romance keywords. Books sold, and her title ranked first in its category.

Amazon AdsKindle
THE CREATIVES

Covers and quotes that sell the story

BRAND COLOURS
‘True love has a habit of coming back’ post
‘True love has a habit of coming back’ post
‘Every great love starts with a story’ post
‘Every great love starts with a story’ post
‘Have you been in love?’ post
‘Have you been in love?’ post
‘Guns and Roses’ post
‘Guns and Roses’ post
THE FUNNEL

Our funnel

01KEYWORDSResearchKeywords for the novels and the interests of likely readers.
02ENGAGEMENT ADSAwarenessPage likes and a promotional video introduced the author.
03MESSAGE ADSInterestBook-focused ads, with every click tracked in Pixelfy.
04AMAZON KINDLEPurchaseSponsored ads on Amazon turned interest into sales.
THE RESULTS

In 28 days the page reached 18,177 people (+3,817%), with 326 post engagements (+323%) and 569 page likes (+168%). Starting from scratch, Sue Vout now has a real footprint online and sales on Amazon, and she receives a performance report from us every month.

TOOLS WE USEDFacebookAmazonMeta Ads ManagerPixelfy
NEXT PROJECTLittle Puppy Paws →Puppy boutique · Pets, USA · 26k+ post reach
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