CASE STUDYPETS

Little Puppy Paws: finding families for happy puppies

How we grew a US puppy boutique on Facebook, Instagram and X, reaching 26,000+ people and bringing in inquiries from families looking for a new puppy.

FacebookInstagramX (Twitter)
‘Get yourself a furry companion’ post
‘Healthy and happy puppies’ post
‘Next generation pet boutique’ post
CLIENTLittle Puppy Paws
INDUSTRYPets
MARKETUSA
SERVICESSocial Media Marketing, Paid Ads, Content & Design
CHANNELSFacebook, Instagram, X (Twitter)
WEBSITElittlepuppypaws.com
KEY RESULTS

The numbers

Figures from the campaign reports we shared with the client.

800⁠+Facebook page likes
26,081Post reach
6,703Post engagements
772Page views in four weeks
X (Twitter) impressions over 31 days
X (Twitter) impressions over 31 days
THE CHALLENGE

Standing out among pet shops

Little Puppy Paws connects families with healthy, happy puppies from caring breeders, and supports owners with vets, food, bedding, toys, accessories, nutrition advice and weight checks.

New pet shops appear every day, and big companies compete for the same buyers. The boutique needed to look unique on social media and reach people who were ready to welcome a puppy home.

STRENGTHA ready audienceMany families in the USA want a puppy to enjoy for years to come.
WEAKNESSA crowded marketNew pet shops open every day, so the brand had to stand out.
OPPORTUNITYA growing target groupMore than half of people want a puppy, and more young professionals living alone prefer pets.
THREATStrong competitorsBreeders and online pet brands all chase the same booming market.
HOW WE DID IT

Cute content, clear calls to action

‘Find a right puppy for your family’ post
01

Likes and engagement

Posts three times a week — GIFs and visual creatives about different breeds, health and care — built 800+ likes and a strong organic reach.

FacebookContent & Design
‘Buy exotic & playful puppies’ Messenger ad
02

Like and Messenger ads

We tested audiences and demographics with two ads: a likes ad and a Messenger ad, ‘Buy exotic & playful puppies’. The audiences that responded best were saved for future campaigns, and inquiries started to arrive.

Messenger adsAudience testing
Little Puppy Paws Instagram feed
03

Instagram and X

On Instagram we grew followers organically with a consistent, branded feed. On X (Twitter) we shared updates to stay in touch with buyers.

InstagramX (Twitter)
THE CREATIVES

Fluffy, friendly and on brand

BRAND COLOURS
‘Get yourself a furry companion’ post
‘Get yourself a furry companion’ post
‘Play a game of fetch’ post
‘Play a game of fetch’ post
‘A little ball of fluff’ Bichon Frise post
‘A little ball of fluff’ Bichon Frise post
‘Next generation pet boutique’ post
‘Next generation pet boutique’ post
‘Find a right puppy for your family’ post
‘Find a right puppy for your family’ post
‘Healthy and happy puppies’ post
‘Healthy and happy puppies’ post
THE FUNNEL

Our funnel

01LIKES CAMPAIGNBrand awarenessA likes campaign introduced the boutique to puppy lovers.
02BREED POSTSInterestBreed, health and care posts kept people coming back.
03MESSENGER ADSActionAds invited families to message about a puppy.
04COMMENTS & DMSFeedbackReplies and questions shaped the next posts.
THE RESULTS

In four weeks the page reached 26,081 people, earned 6,703 post engagements and 772 page views, and passed 800 likes. Boosted posts and Messenger ads brought in inquiries from families ready for a new puppy.

TOOLS WE USEDFacebookInstagramX (Twitter)Messenger
NEXT PROJECTDeseo Elixir →Skincare brand · Beauty & Skincare, USA · 1,201 link clicks
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