01
Page likes campaign
We researched interests and how people consume skincare content, then ran a likes campaign for maximum exposure in a limited area. It reached 2,237 people with more than 4,000 impressions.
FacebookLikes campaign
CASE STUDYBEAUTY & SKINCARE
Deseo Elixir: skincare people click on
How we built brand awareness for a US skincare brand and used traffic ads to send more than 1,200 shoppers to its website.
Facebook
InstagramKEY RESULTS
The numbers
Figures from the campaign reports we shared with the client.
1,201Link clicks from one traffic campaign
1,867Instagram followers
565Facebook page likes
4,000+Impressions from the likes campaign
THE CHALLENGE
Gentle products, a crowded shelf
Deseo Elixir makes skincare for everyday routines, with a focus on sensitive skin. Demand for skincare is high, and people care more than ever about skin problems.
But the market is full of competitors, with a handful of big brands at the top. To win attention, Deseo Elixir needed an appealing social media presence and campaigns that send the right people to its store.
STRENGTHHigh demandA large skincare market, and a trained team that knows the products and gives great service.
WEAKNESSMany competitorsThe top brands dominate, so content and visuals had to work harder.
OPPORTUNITYA sensitive-skin USPProducts made for sensitive skin speak to a clear, underserved audience.
THREATEconomic pressureWhen the economy is tight, people spend less on skincare.
HOW WE DID IT
Awareness wide, traffic precise
THE CREATIVES
Soft pink, clean and premium
BRAND COLOURS
THE FUNNEL
Our funnel
01PAGE LIKESAwarenessA likes campaign put the brand in front of skincare fans.
02PRODUCT POSTSInterestEach product got its own clear, priced post.
03TRAFFIC ADSActionTargeted ads sent shoppers to the online store.
04EXCLUSIVE OFFERSLoyaltyOffers and good design kept followers coming back.
THE RESULTS
Deseo Elixir now has 565 Facebook page likes and 1,867 Instagram followers with healthy organic reach. Its traffic ads sent more than 1,200 people to the website, and some of those clicks became paying customers.
TOOLS WE USEDFacebookInstagram
Meta Ads Manager
FacebookInstagramMeta Ads ManagerNEXT PROJECTReensing Sweetness →Natural makeup brand · Beauty & Skincare, USA & Canada · +9,363% page likes
