01
Facebook likes and Messenger ads
After testing audiences and demographics, we ran a likes ad and a Messenger ad to a broader audience, then saved the people who engaged for future campaigns. Posts went out three times a week.
FacebookPaid Ads
CASE STUDYBEAUTY & SKINCARE
Reensing Sweetness: a lip gloss brand, launched on social
How we launched a natural makeup brand on four social networks and grew its Facebook page from almost nothing to 757 likes in under a month.
Facebook
Instagram
X (Twitter)
PinterestKEY RESULTS
The numbers
Figures from the campaign reports we shared with the client.
757Page likes (+9,363%)
9,716People reached
553Post engagements (+1,807%)
938X profile visits in August
THE CHALLENGE
A new gloss in a crowded aisle
Reensing Sweetness is a makeup brand ‘inspired by nature’, starting with a range of lip glosses. The project came to us in July with no brand image on social media.
New makeup lines debut every day, and lip glosses, lipsticks and blushes all compete for attention. Shoppers who already have favourite products rarely look for new ones, so there is little space for discovery.
STRENGTHAn engaged audienceLots of women in the USA love makeup, which gave us room to be creative.
WEAKNESSNew brands every dayFresh makeup lines keep launching, and big companies dominate.
OPPORTUNITYShoppers who try new brands84% of women with household incomes above $75K use cosmetics, and many like cruelty-free, natural brands.
THREATBrand loyaltyMany buyers stick with products they already know, which squeezes discovery.
HOW WE DID IT
Four channels, one sweet look
THE CREATIVES
Drips of orange and a lot of shine
BRAND COLOURS
THE FUNNEL
Our funnel
01LIKES ADAwarenessA likes ad introduced the brand to makeup lovers.
02CONTENTInterestThree branded posts a week showed off every shade.
03MESSENGER ADActionA Messenger ad started conversations with buyers.
04PINTERESTTrafficProduct pins send shoppers back to the website.
THE RESULTS
Between 25 August and 21 September, Reensing Sweetness grew to 757 page likes (+9,363%), reached 9,716 people and earned 553 post engagements. The brand now has one consistent look across Facebook, Instagram, X and Pinterest.
TOOLS WE USEDFacebookInstagramX (Twitter)Pinterest
FacebookInstagramX (Twitter)PinterestNEXT PROJECTUnicornbrooklyn →DIY headband and craft store · E-commerce & Retail, New York, USA · 212 add-to-carts
