01
Launch and page-likes campaign
Before launch we built anticipation with ‘coming soon’ posts and a likes campaign aimed at people interested in home workouts and online training. The page grew to more than 3,450 likes.
FacebookLikes campaign
CASE STUDYHEALTH & FITNESS
PureFit Studio: 1,010+ inquiries for online training
How we launched an online fitness brand on Facebook and Instagram, grew it to 3,450+ page likes and filled its inbox with more than a thousand training inquiries.
Facebook
InstagramKEY RESULTS
The numbers
Figures from the campaign reports we shared with the client.
3,453Facebook page likes
59,769Post reach
4,993Post engagements
1,010+Inquiries from ads
THE CHALLENGE
Fitness without the gym
PureFit Studio offers online workouts and personal training that people can follow from home, the beach or anywhere with an internet connection. When the project began, the studio was getting ready to launch and had no audience of its own.
Online fitness boomed after COVID-19, so the demand was there — but so were thousands of other trainers and channels. PureFit needed to be seen, trusted and contacted by people who were ready to start training.
STRENGTHA fast-growing marketOnline training is one of the fastest-growing parts of the fitness industry, with endless room for creative content.
WEAKNESSToo many choicesThe sheer number of online programmes can feel overwhelming, and there is no in-person coach to guide people.
OPPORTUNITYFitness on your schedulePeople are always looking for motivation to get fit and healthy at their own convenience.
THREATGlobal competitionThousands of trainers and studios around the world compete for the same followers.
HOW WE DID IT
From ‘coming soon’ to a full inbox
THE CREATIVES
Soft colours, strong messages
BRAND COLOURS
THE FUNNEL
Our funnel
01LIKES CAMPAIGNBrand awarenessLaunch posts and a likes campaign introduced PureFit to fitness fans.
02CONTENTInterestTips, motivation and interactive posts kept people engaged.
03MESSENGER ADSActionInquiry ads asked people to inbox the studio about training.
04COMMUNITYFeedbackComments and messages shaped the next month’s content.
THE RESULTS
PureFit Studio went from a ‘launching soon’ page to 3,450+ Facebook likes, close to 1,000 Instagram followers and more than 1,010 inquiries from people who wanted to train. We continue to manage its social media with measurable, highly targeted campaigns.
TOOLS WE USEDFacebookInstagram
Messenger
Meta Ads Manager
FacebookInstagramMessengerMeta Ads ManagerNEXT PROJECT1 Hour Cash 4 Cars →Car buying service · Automotive, USA (nationwide) · 100+ inquiries
