CASE STUDYAUTOMOTIVE

1 Hour Cash 4 Cars: 100+ inquiries from one campaign

How we used brand awareness and a Messenger inquiry campaign to bring a US car buying company more than 100 sellers asking for a cash offer.

FacebookInstagram
‘Get the instant cash offer’ post
‘We are the fastest way to sell your car’ post
‘Get an instant offer in just 60 minutes’ post
CLIENT1 Hour Cash 4 Cars
INDUSTRYAutomotive
MARKETUSA (nationwide)
SERVICESSocial Media Marketing, Paid Ads, Content & Design
CHANNELSFacebook, Instagram
WEBSITE1hourcash4cars.com
KEY RESULTS

The numbers

Figures from the campaign reports we shared with the client.

100⁠+Inquiries
35,466People reached in June–July
2,256Facebook page likes
447⁠+Instagram followers
THE CHALLENGE

Leads, and fast

1 Hour Cash 4 Cars buys any vehicle, in any condition, for cash, anywhere in the USA. The project has been renewed several times, and from the start the client was clear: followers are nice, but customers matter more.

The challenge was to get leads quickly on a limited budget, so we had to split the spend carefully between awareness and campaigns that start conversations with sellers.

Leads needed quicklyThe client wanted real sellers in the inbox, not just a bigger page.
A limited budgetEvery dollar had to work, so awareness spend was kept short and focused.
A nationwide audienceSellers could be anywhere in the USA, so targeting had to be broad yet relevant.
HOW WE DID IT

From awareness to inquiries

Facebook reach chart, June–July 2021
01

Brand awareness and page likes

We introduced this new car buying company to people interested in car dealers and to people looking to sell their car, using interest and demographic targeting. Reach jumped to 35,466 people in June and July, up from 2,487 the period before.

FacebookLikes campaign
‘We are the fastest way to sell your car’ post
02

Flyer-style creatives

The client asked for flyer-like posts. We designed bold creatives — ‘Sell your car in 1 hour’, ‘Get an instant offer in just 60 minutes’ — and used the same designs for the ads.

Content & Design
‘Sell your car in 1 hour’ inquiry ad
03

Inquiry campaign

With the rest of the budget on a daily spend, the Messenger inquiry campaign went live right after approval. Sellers messaged in with their car’s make, year and mileage, and many became leads and paying customers.

Messenger adsLead generation
THE CREATIVES

Big offers, bold design

BRAND COLOURS
‘Get the instant cash offer’ post
‘Get the instant cash offer’ post
‘Instant offer in 60 minutes’ post
‘Instant offer in 60 minutes’ post
‘Fastest way to sell your car’ post
‘Fastest way to sell your car’ post
‘Sell your car in 1 hour’ ad
‘Sell your car in 1 hour’ ad
THE FUNNEL

The marketing timeline

01PAGE LIKESAwarenessA likes campaign showed the new company to relevant car owners.
02CREATIVESInterestFlyer-style posts explained the offer at a glance.
03INQUIRY ADSActionMessenger ads invited sellers to ask for a quote.
04FOLLOW-UPCustomersThe client’s team called back and turned leads into sales.
THE RESULTS

The inquiry campaign brought in more than 100 people asking about selling their car, and a good share of them became leads and customers. The client was so happy with the response that we extended the campaign and put the rest of the budget behind it.

TOOLS WE USEDFacebookInstagramMessengerMeta Ads Manager
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