01
Engaging content
Posts like ‘Welcome to My Auto Stuffs’ and ‘Quality items for your car’ introduced the store, showed its products and talked to customers directly — the picture of a brand that cares.
FacebookContent & Design
CASE STUDYE-COMMERCE & RETAIL
My Auto Stuffs: car lovers, meet your web store
How we created awareness for a new US web store for car products and built a tested audience in a saturated market.
Facebook
InstagramKEY RESULTS
The numbers
Figures from the campaign reports we shared with the client.
420+Facebook page likes
5,970+Post reach
80+Post engagements
3Audience sets tested
THE CHALLENGE
A saturated market
My Auto Stuffs was started by a team of entrepreneurs who turned their shared experience into a web store, where people can easily find the products they need for their vehicles — especially their cars.
The US market for car accessories is saturated, and many stores sell a similar range. That makes it hard for buyers to choose, so the store had to stand out and every campaign had to reach the right people.
STRENGTHA huge nicheA wide industry gave us endless ideas for posts and designs, and a clear US audience of car owners.
WEAKNESSSimilar stores everywhereThe store had to look as unique as possible to stand out on social media.
OPPORTUNITYRoom to grow3D product photos, video covers and explainer videos can drive more sales and traffic.
THREATCompetitors with the same productsWith similar ranges, precise targeting decides who gets the sale.
HOW WE DID IT
Test, learn, then scale
THE CREATIVES
Red, black and built for speed
BRAND COLOURS
THE FUNNEL
Our funnel
01CONTENTAwarenessWelcome and product posts introduced the store.
02ENGAGEMENTInterestLikes and engagement campaigns grew the audience.
03AUDIENCE TESTSDecisionThree audience sets showed who was really interested.
04WEB STOREActionThe best audience is now used to drive sales and traffic.
THE RESULTS
My Auto Stuffs grew to 420+ page likes, 5,970+ post reach and 80+ post engagements, and now has a tested audience it can use for every new campaign. We continue to develop and manage its social media strategy.
TOOLS WE USEDFacebookInstagram
Meta Ads Manager
FacebookInstagramMeta Ads ManagerNEXT PROJECTPureFit Studio →Online fitness studio · Health & Fitness, Online, worldwide · 1,010+ inquiries
