CASE STUDYTECHNOLOGY

iQvcloud: making cyber security matter

How we built awareness and demand for a Los Angeles data-protection company on Facebook and LinkedIn, and turned ads into real leads.

FacebookLinkedIn
‘More security, effective & efficient data protection’ post
‘Choose us as your cybersecurity partners’ post
‘Mask, not just yourself, but your data as well’ post
CLIENTiQvcloud
INDUSTRYTechnology
MARKETLos Angeles, USA
SERVICESSocial Media Marketing, Paid Ads, Content & Design
CHANNELSFacebook, LinkedIn
WEBSITEiqvcloud.com
KEY RESULTS

The numbers

Figures from the campaign reports we shared with the client.

2,157Facebook page likes
33,734Post reach
18,899Video views
20⁠+Leads (and 15+ inquiries)
THE CHALLENGE

Selling security to busy businesses

iQvcloud protects confidential data for corporate, government, media, medical and legal organisations. During COVID-19 many companies moved to working from home, and phishing and scams rose with them.

The message mattered, but the audience was narrow: decision makers with a tech background in and around Los Angeles. We had to be careful with ad spend and focus on leads from the right people.

STRENGTHA timely messageRemote work increased phishing and scams, which made data protection more relevant than ever.
WEAKNESSA narrow local audienceBeing based in Los Angeles made it harder to reach a large audience with a tech background.
OPPORTUNITYEveryone needs securityThere is always a person or business that needs better cyber security.
THREATA serious B2B topicThe focus is on companies, so content had to explain why confidential data needs protecting.
HOW WE DID IT

Awareness first, then leads

‘Mask, not just yourself, but your data as well’ post
01

Facebook awareness posts

Posts went out twice a week, with GIFs and engaging creatives. One compared data protection with wearing a mask: ‘Mask, not just yourself, but your data as well.’

FacebookContent & Design
iQvcloud LinkedIn activity graph
02

LinkedIn for B2B

On LinkedIn we built the brand, grew connections with businesses and ran targeted B2B and B2C ads to reach potential customers.

LinkedInB2B targeting
‘Get your iQvcloud’ Facebook ad
03

Lead-generating ads

Ads such as ‘Did you know? There is a 485% increase in ransomware reports’ and ‘Get your iQvcloud’ produced 20+ leads and 15+ inquiries from people asking to learn more.

Paid AdsLead generation
THE CREATIVES

Clear, trustworthy creatives

BRAND COLOURS
‘Inception of iQvcloud’ post
‘Inception of iQvcloud’ post
Data protection post
Data protection post
‘Have you secured your data?’ reminder post
‘Have you secured your data?’ reminder post
‘Mask your data’ post
‘Mask your data’ post
‘Cybersecurity partners’ post
‘Cybersecurity partners’ post
‘Did you know?’ ransomware post
‘Did you know?’ ransomware post
‘Introducing iQvcloud’ website launch
‘Introducing iQvcloud’ website launch
THE FUNNEL

Our funnel

01POSTSBrand awarenessRegular posts explained why data protection matters.
02VIDEO & GIFSInterestShort videos and GIFs earned almost 19,000 views.
03LEAD ADSActionTargeted ads asked businesses to learn more.
04INQUIRIESFeedbackEvery inquiry was answered and fed back into targeting.
THE RESULTS

iQvcloud now has 2,150+ page likes, more than 33,000 people reached and nearly 19,000 video views, and its ads produced 20+ leads and 15+ inquiries. We continue to run its social media strategy with measurable, highly targeted campaigns.

TOOLS WE USEDFacebookLinkedInMessengerMeta Ads Manager
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